To Be You
Growth isn’t about becoming someone else — it’s about becoming more aligned with who you already are.
I’ve always been drawn to transformation — not just physical change, but the deeper work of alignment.
At 21, I lost 80 pounds. That experience reshaped my confidence and ultimately led me into a 12+ year career in fitness and wellness. I became fascinated by what it truly takes to create sustainable change: structure, consistency, and mindset.
Years later, motherhood challenged me to rediscover myself again. After having two children, my body changed, my routines shifted, and I had to rebuild strength in a new season of life. Instead of trying to “go back,” I focused on moving forward — creating habits and systems that felt supportive, realistic, and aligned.
That chapter deepened my empathy and reinforced what I’ve always believed: growth isn’t linear, and it isn’t about extremes. It’s about adaptability and intention.
But transformation for me didn’t stop at fitness.
Alongside coaching, I expanded into digital wellness leadership — serving as a Founding Digital 360 Wellness Coach at WW (WeightWatchers), where I helped create high-level wellness content and supported the growth of their Digital 360 platform. My work focused on building structured, strategic content that reached and supported thousands of members.
That experience sharpened a different skill set: content strategy, messaging clarity, and understanding how consistency builds engagement at scale.
At the same time, I worked in healthcare communications, supporting professional teams and refining operational systems. I saw firsthand how powerful alignment and clear messaging can be — not just for individuals, but for organizations and brands.
That realization expanded To Be You.
Today, I help individuals build strength in their bodies and businesses build clarity in their voice. Different services — same foundation.
Intentional growth. Clear structure. Sustainable progress.
To Be You exists to help people and brands show up fully — grounded, confident, and aligned with who they are.
Whether you’re rebuilding your strength or refining your message, the process begins the same way: with clarity.
If that resonates, I’d love to connect.
What began as a personal transformation has evolved into a multidimensional practice.
To Be You was built on lived experience — from rebuilding strength in my own life to helping others create sustainable change. Over time, that work expanded beyond fitness into digital wellness leadership and content strategy.
What sets this work apart isn’t just structure — it’s intention. Every program, every plan, and every piece of content is built thoughtfully, with clarity and purpose.
Growth should feel aligned. That’s the foundation of everything I do.
Ways to work together
Whether you’re building strength in your body or clarity in your brand, here’s where we begin.
Fitness & Wellness
Personalized coaching designed to build strength, confidence, and sustainable progress.
Content & Creative
Strategic content support for businesses ready to show up consistently and authentically.